
I care deeply about how people are represented and heard.
For much of my life, I learned to question the versions of success, beauty, and fulfilment we’re often handed without being asked. Finding confidence in my body, my choices, and my voice was a journey. One that taught me how powerful it is to live in alignment with your values, even when that looks different from the norm.
My work is grounded in that belief. I focus on helping brands speak honestly, gently, and without pressure. I’m interested in language that makes people feel safe to be themselves, not sold to or reshaped.
At Intogreat, I help shape how we show up in the world. I care about clarity, warmth, and integrity, and about creating a brand that leaves room for difference, individuality, and real life.
I live in Cape Town with my husband and believe there are many valid ways to build a meaningful life.
The alpaca reminds me that growth is rarely polished. It’s often awkward, imperfect, and full of small leaps of faith. I like the idea that you can move forward in your own way, with humour and heart.
Britt has a background in content strategy, PR, and creative writing, and works with purpose-led organisations to help them communicate with clarity and heart.